TikTok launched in 2017 as the international version of Douyin. TikTok is a short-form video-sharing app owned by the Chinese company ByteDance. WeChat is a messaging and social media app for chatting one-on-one or a group of up to 500 members, voice and video calls with up to nine people, real-time location sharing, video blogging, third-party Mini-Programs, games, WeChat Pay, and more. Merchants can use Shops to upload a product catalog, tag goods, and even make sales directly in the app.
Businesses can set up a business profile and access analytics on audience views, reach, impressions and demographics. Instagram, owned by Meta Platforms, is a free photo and video-sharing app to create, edit and share images and videos publicly or to a select group of followers. With WhatsApp Business, create a catalog to showcase products and services and connect to customers with tools to automate, sort, and quickly respond to messages. WhatsApp, owned by Meta Platforms, is a multiplatform app to send and receive text, photos, videos, documents, location, and voice calls. Businesses can build a brand on YouTube by creating a channel, producing original content, growing an audience, and developing partnerships with creators. Create, upload and share videos with others, and follow other creators. YouTube, owned by Google, is a video-sharing and social media platform.
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